Jul
24
2008
Why can't good writers write good blog headlines?
I relegated every literature blog to the third tab on my Google homepage.
Why?
Because I almost never read their posts.
Why?
Because their headlines really stink.
I suppose it doesn’t surprise me that creative writers gloss over an essential part of getting people to actually read their work—namely, by choosing a good headline. I’ve written terribly uninformative headlines myself. But I almost never read lit blogs now simply because I have no idea what I might be reading. Continue reading
