Feb
2
2009
First attempt at local business branding
I do most of my book shopping at Porter Square Books. Besides its proximity, it’s well-run and courteously staffed—it’s pretty much what you’d want from an independent bookstore.
The only thing I’ve been disappointed in is their visual branding. Their logo has almost a kids’ bookstore look to it:
So as a first (admittedly rudimentary) attempt at branding, I made this today:
It’s an illustration based on a photo by Flickr user moroccanmary of the large mobile outside the Porter Square subway station:
The typeface is Myriad bold with a 3-point light-gray stroke.
What would people suggest to make this better?
