More excellent publishing industry prose from the Penguin blog
“Puffins are not baby penguins”:
Just yesterday was the first official sit down for Puffin. Publishers and editors, marketers and directors carefully assembled and put down their pointy objects in a gesture of peace, to take a pause and ask those same questions. What does Puffin mean today? What do we want to remember (well, besides all of it)? It could not have come at a better time either. 2006 is looking to be a milestone year of achievement. And while there were plenty of ideas for promos and savvy publishing projects that tell the tale of Puffin while shaking up those dusty bookstore shelves, it was obvious that these questions are not limited to the 9 or so people in the room. Not to mention that I have hardly worked here some 9 months. What do I know?
So I open the question to you. What does Puffin mean to you? What do people remember? Cherish? Judge? Criticise? And what would you like to see us do in 2010? Afterall, like Penguin, Puffin is not a brand that just sits there idly on the shelf. It is a part of us all. Or is it? What say you? And who knows, we might even pilfer your ideas.
