Comments on: First attempt at local business branding http://fungibleconvictions.com/2009/02/02/first-attempt-at-local-business-branding/ The blog of Andrew Whitacre Tue, 07 Feb 2012 13:22:00 +0000 hourly 1 http://wordpress.org/?v= By: Christen Z. Ester http://fungibleconvictions.com/2009/02/02/first-attempt-at-local-business-branding/comment-page-1/#comment-451 Christen Z. Ester Sun, 15 Mar 2009 07:59:26 +0000 http://fungibleconvictions.com/?p=853#comment-451 Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i'm not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks! Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!

]]> By: Christen Z. Ester http://fungibleconvictions.com/2009/02/02/first-attempt-at-local-business-branding/comment-page-1/#comment-1196 Christen Z. Ester Sun, 15 Mar 2009 07:59:00 +0000 http://fungibleconvictions.com/?p=853#comment-1196 Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i'm not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks! Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!

]]> By: Geoffrey Long http://fungibleconvictions.com/2009/02/02/first-attempt-at-local-business-branding/comment-page-1/#comment-450 Geoffrey Long Mon, 02 Feb 2009 23:26:48 +0000 http://fungibleconvictions.com/?p=853#comment-450 Well, the biggest issue is that from a distance it's illegible. The theory is sound, given how the mobile is definitely one of the more recognizable elements of Porter Square (and thus renders the bookstore's logo hyperlocal, which isn't a bad way to go at all for an indie bookstore) but print that sucker out and tape it to the wall on the other side of your office and try to read it, and you'll see what I mean. The grey is simply too light to make the white lettering stand out against the white background when it isn't against the red. From a distance, the only thing that remains legible is the white lettering against the red, which means the logo says "OR SQU BOO, ER RE". :) You might try this: do a big red block with the white lettering below and the shape of the mobile in white above it, or to the side... Well, the biggest issue is that from a distance it’s illegible. The theory is sound, given how the mobile is definitely one of the more recognizable elements of Porter Square (and thus renders the bookstore’s logo hyperlocal, which isn’t a bad way to go at all for an indie bookstore) but print that sucker out and tape it to the wall on the other side of your office and try to read it, and you’ll see what I mean. The grey is simply too light to make the white lettering stand out against the white background when it isn’t against the red. From a distance, the only thing that remains legible is the white lettering against the red, which means the logo says “OR SQU BOO, ER RE”. :)

You might try this: do a big red block with the white lettering below and the shape of the mobile in white above it, or to the side…

]]> By: Geoffrey Long http://fungibleconvictions.com/2009/02/02/first-attempt-at-local-business-branding/comment-page-1/#comment-1195 Geoffrey Long Mon, 02 Feb 2009 23:26:00 +0000 http://fungibleconvictions.com/?p=853#comment-1195 Well, the biggest issue is that from a distance it's illegible. The theory is sound, given how the mobile is definitely one of the more recognizable elements of Porter Square (and thus renders the bookstore's logo hyperlocal, which isn't a bad way to go at all for an indie bookstore) but print that sucker out and tape it to the wall on the other side of your office and try to read it, and you'll see what I mean. The grey is simply too light to make the white lettering stand out against the white background when it isn't against the red. From a distance, the only thing that remains legible is the white lettering against the red, which means the logo says "OR SQU BOO, ER RE". :) You might try this: do a big red block with the white lettering below and the shape of the mobile in white above it, or to the side... Well, the biggest issue is that from a distance it’s illegible. The theory is sound, given how the mobile is definitely one of the more recognizable elements of Porter Square (and thus renders the bookstore’s logo hyperlocal, which isn’t a bad way to go at all for an indie bookstore) but print that sucker out and tape it to the wall on the other side of your office and try to read it, and you’ll see what I mean. The grey is simply too light to make the white lettering stand out against the white background when it isn’t against the red. From a distance, the only thing that remains legible is the white lettering against the red, which means the logo says “OR SQU BOO, ER RE”. :)

You might try this: do a big red block with the white lettering below and the shape of the mobile in white above it, or to the side…

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