Awesome rundown of advertising that exploits the physical medium of print
I can’t really think of any web advertising—except perhaps the Million Dollar Homepage—that really plays tropic jokes like this set of print ads collected by the MIT Advertising Lab. Anything come to mind? All web advertising that abuts content is pretty boxed in—not like this example from the MIT post:
A magazine (newspaper) usually has pages that come in a certain sequence.
(Thanks, Alan)
