Fungible Conviction #4: A literary website must play with others.
Here’s something odd: Literary magazine websites don’t link to another literary magazine websites. For an industry that prides itself on community—not to mention open inquiry—lit mags drop the ball on helping their readers find good writing that happens not to be on their own site.
A sign of a healthy literary website, therefore, is one that plays well with others. Sites should link not only to their favorite peers but should also find ways to connect readers to authors other works online. After all, competition isn’t cut-throat in the business of selling literary magazines. It’s a shared cultural enterprise. Each publication should promote what it does well—and promote what others do better.
